Thame-based CPM, a global leader in providing integrated sales strategies, will provide a range of fleet management-focussed services to Mazda including: B2B prospecting and database management, test drive booking, marketing and communication with existing customers and sales support to Mazda’s existing team of field-based fleet sales managers.
CPM won a competitive tender recently to manage inbound and outbound telephone and e-mail communications with existing and prospective customers and make appointments for Mazda’s corporate sales team with potential customers.
CPM has been appointed on an initial three-year contract and will also be working on behalf of Mazda’s retail and aftersales divisions.
Mazda UK Head of Fleet Steve Tomlinson said: “We anticipate that CPM’s innovative approach to helping organisations inside and outside the automotive sector will deliver significant opportunities for our corporate sales managers.”
“We are looking forward to a long-term partnership as CPM has an excellent track record in insight and planning in relation to B2B sales. Their ideas, expertise and innovation is market-leading and we anticipate that will deliver Mazda a significant return reflected by sustainable corporate sales growth.”
Last year Mazda UK sold more than 31,000 vehicles in the UK with fleet demand accounting for approximately 20 per cent of registrations.
The appointment of CPM coincides with the UK arrival of the all-new Mazda CX-5 compact crossover SUV, which is powered by breakthrough SKYACTIV technology that promises fuel bill savings and both corporate and company car driver tax bill benefits as a result of fuel sipping engines and low CO2 emissions, whilst delivering unrivalled performance.
CPM Commercial Board Director Phil Roberts said: “Mazda has a number of exciting products and with the introduction of SKYACTIV technology, it will secure a firm standing in the fleet market.”
“As a key strategic partner for CPM, we are excited to begin our journey as the all-new Mazda CX-5 comes to the UK to join an established stable of products that includes the Mazda3, Mazda6 and the iconic MX-5 with further SKYACTIV models in the pipeline.“
“Our knowledge of the ‘fleet managers world’ and how the role of the decision maker and the user chooser is evolving, will support Mazda with making further inroads into the fleet market.”
“This is underpinned by living and breathing the CPM brand promise of ‘Insight, Influence and Sales’, which allows us to not only understand our clients’ customers, but create and deliver a solution that secures the end result for our clients.”
“The CPM fleet team will be at the core of appointment generation, however they will ensure every contact compliments each and every touch point of the fleet journey.”