Mazda appoints CPM to drive forward UK retail sales

CPM to work closely with Mazda’s dealer network raising driver awareness of brand and boosting sales

Thame-based CPM, a global leader in providing integrated sales strategies, will provide a range of services and work closely with the Mazda franchise dealer network to further raise driver awareness of the brand and boost sales.

Last year Mazda sold more than 31,000 cars in the UK and leads the UK sports car segment with sales of its iconic MX-5 two-seater.

The appointment of CPM coincides with the UK arrival of the all-new Mazda CX-5 compact crossover SUV, which is powered by breakthrough SKYACTIV technology that promises fuel bill savings from low emissions and fuel-sipping engines that deliver unrivalled performance.

CPM won a competitive tender recently given their extensive customer insight giving them a competitive advantage. CPM’s appointment involves managing inbound and outbound telephone and e-mail communications with existing and prospective customers and promoting prospective customer test drives in conjunction with Mazda dealers.

The new Mazda Call Centre with a nine-strong dedicated team went live this week, its work will also include handling brochure and test drive requests, managing product queries and customer and aftersales support.

Mazda UK Marketing Director Claire Andrews said: “Our objective is to continue to improve our level of satisfaction to ensure that our customer service matches the rewarding drive and ownership experience of our cars.”

“CPM has a highly developed, forwarding thinking and strategic approach to customer retention and prospect lead management which we believe supports our sales objectives and will drive success for Mazda. I am keen to see how we jointly explore new communication channels so that we put the customer at the heart of our interactions.”

CPM Commercial Board Director Phil Roberts said: “CPM is delighted to have secured the opportunity to work with Mazda UK which will be a strategic partner for our automotive division.”

“Our extensive knowledge of the automotive customer journey and the ability to share best practice along with our research of customer behaviour in other markets, ensures we are best placed to support Mazda in its desire to ‘defy convention’ and ultimately deliver a premium product and brand experience.”

“CPM lives and breathes our brand promise of ‘Insight. Influence. Sales’. This allows us to not only understand our clients’ customers, but identify and apply the right tailored solution to drive the ultimate end result.”

“Supporting both the pre-sales and post-sales experience, CPM will ensure the brand experience remains consistent and strives to exceed expectations at every opportunity.”