Mazda’s ability to defy convention and manufacture uniquely efficient cars was given another glowing endorsement this week by experts at Britain’s biggest and best selling car buyer’s guide. During the annual What Car? Awards held in London last night, judges from the influential monthly publication selected Mazda’s fuel-saving SKYACTIV technologies as winner of the Ultra-low-carbon Award.
Praising Mazda’s innovative technology at the awards ceremony, What Car? editor-in-chief Chas Hallett said: “Mazda wins this year’s Ultra-low-carbon Award because it has taken a totally fresh approach to improving fuel efficiency and lowering emissions. We named its first vehicle with SKYACTIV technology, the Mazda CX-5, our Green SUV of the Year 2012. Mazda has shown it can deliver real improvements without resorting to more expensive hybrid or electric technology.”
Describing this year’s prize winners in detail, the ‘Awards 2013’ edition of What Car? states: “Mazda’s SKYACTIV technology incorporates some of the world’s most advanced petrol and diesel engines to lower emissions and improve fuel consumption without compromising the driving dynamics. The latest version of the Mazda6 delivers CO2 emissions from as low as 108g/km – a remarkable figure which shows how a radical rethink can deliver real gains.”
The latest award for Mazda SKYACTIV technology follows two accolades for the Mazda CX-5 compact SUV equipped with this technology – the 2012 What Car? Green SUV Award and the 2012 SCOTY (Scottish Car of the Year) Safety Award.
“Mazda is proud to have a high-profile publication, such as What Car?, acknowledge that our truly innovative fuel-saving SKYACTIV technology has enabled us to produce two remarkably efficient new vehicles while retaining the fun-to-drive qualities which are typical core features of our brand,” comments Jeremy Thomson, Managing Director, Mazda UK.
“The introduction of our unique i-ELOOP regenerative braking system on the all-new Mazda6 is the latest additional ingredient to Mazda’s long-term building block strategy for creating uncompromisingly efficient vehicles which also deliver responsive performance.”
“Both the Mazda CX-5 and all-new Mazda6 offer customers a class-leading combination of a rewarding drive, outstanding fuel economy, solid environmental credentials, high specification, attractive pricing, unusually low running costs and excellent residuals – making them remarkably compelling ownership propositions,” adds Thomson.
Mazda’s SKYACTIV engines, transmissions, chassis and body technologies are currently available on the Mazda CX-5 SUV models, will be available on the all-new Mazda6 (on sale from 25 January) – with the addition of the unique i-ELOOP regenerative braking system, and will also be progressively introduced across the Mazda range as other new models come to the marketplace in years to come.
