Edwards Mazda, one of Mazda’s longest-serving dealerships, is celebrating its 50th anniversary as an established Mazda dealer in the UK. Marking five decades of exceptional customer service and community support across Worcester and surrounding areas, Edwards Mazda commemorated the milestone with a special anniversary event that brought together customers, local families and local partners.
Edwards Group established its first-ever manufacturer relationship with Mazda in 1976, then later became a multi-franchise dealer in 1999. Located within easy access to Kempsey and Worcester, Edwards Mazda has become a trusted name within the region over the last 50 years and has earned a reputation for exceptional customer service, receiving multiple award wins and accolades, including most recently ‘Sales Dealer of the Year’ at the 2026 Mazda All Stars Awards.
Founded on a family ethos and strong core values, the business remains family-run today with Adrian Edwards serving as Managing Director, Sandra Edwards overseeing Human Resources and Tom Edwards, who is currently undertaking an apprenticeship in Service and Parts to gain experience across the business.
To celebrate the significant milestone, Edwards Mazda hosted a special community celebration over the weekend, reflecting the family values at the heart of the dealership over the last five decades. Hosted by local radio station Sunshine Radio, the celebration featured local food vans, DJ, magician and a charity tombola that raised over £200 for St Richards Hospice. In addition, visitors also enjoyed family-friendly games throughout the day, including a shoot-the-hoop challenge supported by the Worcester Wolves basketball team.
Inside the showroom, special Mazda MX-5 designs were on display and featured artwork created by local primary school pupils at Kempsey Primary School. The winning designs selected for Key Stage 1 and Key Stage 2 pupils each received a £50 Waterstones voucher and recognition at the anniversary celebration. Visitors were also able to enjoy historic Mazda models on display, including the Mazda RX-7, celebrating the history and heritage of the brand.
Commenting on the significant milestone, Alison Byers, General Manager at Edwards Mazda, said: “Celebrating our 50th anniversary with so many of our colleagues, customers, friends and members of the wider community was truly special. Reaching this milestone is a testament to the support we have received over the years and the dedication of the people who have helped shape Edwards Mazda into what it is today”.
Adding, “As a family-run business, we are proud of the values that have guided us for five decades and the relationships we have built with our customers and colleagues. That commitment is reflected in the loyalty of our team, with several colleagues having been with Edwards Mazda for more than 15 years. Their experience, dedication and passion have played a vital role in earning the trust of generations of customers and supporting the communities we serve. As we look ahead, we remain committed to delivering the same high level of customer service and support for our community.”
Edwards Mazda continues to play an active role in the local community through its support of charities, schools and several sporting organisations across Worcestershire. Recent initiatives have included supporting local food banks and the Wyvern Toy Appeal, sponsoring local rowing athlete Harriett Bray, supporting Kempsey Colts’ Festival of Football tournament, as well as the Worcester and Worcester Wolves basketball teams. The dealership has also invested in local schools through initiatives such as providing netball kits for Kempsey Primary School pupils.
After presenting a commemorative plaque to Edwards Mazda, Jeremy Thomson, Managing Director at Mazda Motors UK, said “Reaching a 50-year milestone is a remarkable achievement, and it was a pleasure to present this commemorative plaque to Adrian and the entire Edwards Mazda team. While the automotive industry has evolved significantly during that time, the dedicated team at Edwards Mazda has consistently delivered exceptional service to our customers and played an important role in Mazda’s success in the UK. Combined with our exciting vehicle line-up that includes the all-new Mazda CX-5, Mazda6e and Mazda CX-6e later this year, the team’s drive for excellence gives us great confidence for the future.”
L-R- Brett Hague, Head of Network Strategy at Mazda UK; Laura Brailey, Sales Director at Mazda UK; Jeremy Thomson, Managing Director at Mazda UK; Adrian Edwards, Managing Director at Edwards Motor Group; Sandra Edwards, HR Manager at Edwards Motor Group; Alison Byers, General Manager at Edwards Mazda; Jay Arthurton, Business Manager at Mazda UK
