Mazda is expanding its Fleet Dealer Specialist network in preparation for this summer’s debut of the all-new Mazda6e and the arrival of the all-new Mazda CX-6e later in the year.
The brand has also launched a Mazda Business Contract Hire (BCH) finance programme aimed at significantly increasing the number of cars sold to local fleets and businesses.
Four retailers have joined the Fleet Dealer Specialist network bringing the total to seven sites, with Mazda in conversations with other partners considering fleet specialist accreditation.
The latest signings are Arnold Clark Stirling Mazda, Vertu Mazda Redditch, Eden Mazda Taunton and Yeomans Mazda Bexhill. They join Holdcroft Mazda Stoke, Johnson Mazda Tamworth and RRG Mazda Stockport.
Commenting on the move, Mazda Motors UK, Managing Director, Jeremy Thomson, said: “We’ve taken a strategic decision to grow our Fleet Dealer Specialist network as we anticipate strong local business demand as we rollout our all-new battery electric vehicles, starting with the Mazda6e.
“We’re delighted to welcome Arnold Clark, Vertu, Eden and Yeomans to our Fleet Dealer Specialist network and are working with them to ensure they benefit from incremental increases in local business sales and aftersales.”
Mazda Contract Hire products are expected to play a key role in driving business sales with monthly rentals for the Mazda6e starting from £332 +VAT. Mazda will also more actively promote BCH across its entire vehicle range, broadening awareness among local business customers across the country.
Thomson added, said: “With a growing number of new EVs funded through BCH, we identified a need to deliver a more compelling offering for business customers. This move will enable our dealer partners to better serve the needs of their local fleet customers, especially those transitioning to electric.”
