Mazda honours top performing dealers at annual All-Stars celebration

Mazda has recognised the top performing dealerships, across the sales and aftersales departments in its annual All-Stars awards. Now in its fourth year, the awards celebrate the top 25 Sales and top 25 Aftersales dealers, as well as star performers nominated for individual stand out performance and contribution in the Mazda All-Stars Sales and Service Leagues 2022/23.

With a strong network of 121 dealerships across the UK, the All-Stars Sales and Service Leagues measure dealer performance across a number of different categories for both respective areas, including customer satisfaction surveys, renewals performance and service loyalty.

Surpassing the national average in the All-Stars Sales League, Leamington Mazda achieved first place in the sales league rankings, while Romford Mazda secured the top spot in the All-Stars Service league. Continuing last year’s winning streak, Holdcroft Mazda once again claimed the award for Parts Performance, while for the first time Snows Mazda Portsmouth picked up the Mazda Approved Used Car Award.

Beechwood Mazda Derby wins Enquiry Management at Mazda All-Stars Awards 2023

Other winners from the 12 award categories include: Struans Mazda for Customer Satisfaction within its sales department, Roadside Mazda for Customer Satisfaction across its service department and MKG3000 Mazda for its Service Loyalty.

In addition, 10 individual All-Stars were honoured by Mazda Business Managers and Regional Business Managers in special recognition for their performance excellence over the last 12 months. Among those who received individual awards were Margret Steele from Parks Mazda Ayr, Mike Barnes from Donalds Mazda Ipswich and Sasha Yearwood from Croydon Mazda. With 70 per cent of the recognised All-Stars female, the awards highlight the excellent female talent within the brand’s UK dealership network.

Commenting on this year’s All-Stars results, Peter Allibon, Sales Director at Mazda UK, said: “The Mazda All-Stars awards evening is a fantastic opportunity for Mazda UK to celebrate exceptional performances of the top performing dealers across sales, service, fleet and used cars, as well as certain hand selected star performers from each territory”.

Adding, “We recognise that delivering a strong performance across a variety of areas consistently throughout a 12 month period takes focus, resilience and passion. Mazda UK is grateful to be able to host this very special awards evening so that we can thank everyone involved in contributing to the success of our brand”.

Full list of winners include:

No.1 Sales DealerLeamington Mazda
No.1 Aftersales DealerRomford Mazda
Customer Satisfaction (Sales)               Struans Mazda
Customer Satisfaction (Service)   Roadside Mazda
Customer For LifeMagna Mazda Dorchester
Service LoyaltyMKG3000 Mazda
Sales Vs ObjectiveArnold Clark Mazda Stirling
Parts PerformanceHoldcroft Mazda
Enquiry ManagementBeechwood Mazda Derby
Fleet Specialist DealerNorton Way Mazda
Mazda Local Business DealerCroydon Mazda
Mazda Approved Used CarSnows Mazda Portsmouth

Full list of All-Star winners:

NameJob titleDealership
Margaret SteeleWarranty AdministratorParks Mazda Ayr
Trevor MarshallSales ExecutiveStoneacre Newcastle
Emma McLoughlinSenior Service AdvisorMitchell Mazda
Fiona FoxSite AccountantRockingham Mazda
Alisha RattuService AdvisorJohnson’s Mazda Solihull
Joseph NewmanSales ExecutiveEdwards Motors
Mike BarnesWarranty ManagerDonalds Mazda Norwich
Zoe ClarkSales ExecutiveVospers Mazda Plymouth
Stephannie HartlesService Department Reception SupervisorMilcars Mazda Watford
Sasha YearwoodCroydon MazdaSales Administrator
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