Henceforth, the company will carry out initiatives to address eight sustainability themes under three key pillars: Earth, People and Society. Mazda will undertake all of these with the aim of achieving carbon neutrality by 2050.
Earth
The initiatives to address the issues regarding Earth target carbon neutrality by 2050, and resource circulation. To achieve the goal of carbon neutrality, Mazda recognizes the importance of reducing CO2 emissions throughout a vehicle´s life cycle. For this reason, the company has instigated a multi-solution approach that enables it to offer different technologies in line with each region´s energy sources and power generation methods, from both the perspective of well-to-wheel and life cycle assessment (LCA).
In manufacturing and logistics, the Mazda Group strives for energy value maximisation and energy diversification, aiming to achieve reductions in total global CO2 emissions from plants and logistics operations.
In the context of resource circulation to realise a recycling-oriented society, Mazda has started several initiatives based on the 3Rs – Reduce, Reuse and Recycle – to encourage the reuse of water, plastic and other resources in every phase of a vehicle’s lifecycle. Meanwhile, efforts to make processes more efficient are expected to realise a significant reduction in energy and resource losses throughout the entire supply chain.
People
Mazda recognises that people are its most important resource. It therefore aims to improve employee job satisfaction by fostering a corporate climate that respects different talents and values. For Mazda, diversity and inclusion are key elements to increasing the potential of its employees to the fullest possible extent. This leads to innovation in products and services for our customers, allowing them to build special bonds with Mazda, its human-centered approach offering them a unique brand experience at every stage of car ownership.
Society
To promote a society without traffic accidents, Mazda has strived to develop technologies in line with the Mazda Proactive Safety Philosophy. The company adopts its Building Block Strategy in developing safety technologies.
The base block comprises basic safety technologies; such as the ideal driving position and pedal layout, excellent visibility, and the human machine interface. The middle block constitutes Mazda’s i-Activsense; a suite of advanced safety technologies developed to deliver safer, more reliable cars to a greater number of customers. The uppermost block is the Mazda Co-Pilot Concept; advanced driving support technology that will reduce the risk of accidents and harm to the driver as well as surrounding vehicles and pedestrians.
Mazda will also maximise its use of available car and connectivity technologies to further cultivate connections among people, and between people and society, thereby building a social contribution model that will offer safe, secure and unrestricted mobility to people everywhere.
Earth, People and Society
Each of these three pillars has two common initiatives: quality improvement and exploring partnerships for ‘co-creation with others’. Mazda believes that it is important to enhance the quality of all its products and services to satisfy its customers.
In response to the demands of the current transformation of the automotive industry as represented by CASE (Connected technology, Autonomous driving technology, Shared services, and Electrification technology), Mazda will strengthen ties with existing partners and will continue to explore new partnerships, even outside the automotive industry.
To achieve further growth, Mazda will continue with its endeavours to resolve issues regarding the earth, people and society; accelerating initiatives in tandem with like-minded partners, based on the technologies and processes that the company has cultivated so far.
The Mazda Sustainability Report 2021 is available at:
https://eu.mazda-press.com/about-mazda/sustainability/at-a-glance/
