1991: a landmark year for Mazda

A look back three decades to 1991 is a trip back to a landmark year for Mazda. Most famously, the 1991 Le Mans 24 Hours saw Mazda become the first Japanese brand to take overall victory in the world’s most famous endurance race.

Yet beyond success at Le Mans, 1991 was a really interesting year for Mazda with many appealing and interesting cars in the road car line up, that now thanks to being 30 years old, are rightly considered to be eligible for classic car status in 2021.

So lets take a step back to 1991, a year when the average UK house price was £56,000 compared to £268,000 30 years later.

Classic status: A defining moment

A number of Mazdas turn 30 this year, opening the door to classic status. Each one has made its own contribution to the history and evolution of the automobile, and each has helped define the Japanese brand’s heritage and its soul.

Perhaps no other model represents the heritage and soul of Mazda more than the Mazda MX-5. Inspired by the affordable roadsters of the 1950s and 1960s, Mazda designed the original “NA” generation to embody the traditional driving relationship – man and machine as one – according to the principle of Jinba Ittai. When the NA arrived in Europe in 1990,  it sold out almost immediately, leaving many buyers waiting until 1991 for a chance to get their hands on one. Around 14,000 were sold in Europe that year.

With its painstakingly engineered lightweight design, unbeatably fun handling and reasonable price, the car revived a virtually extinct vehicle segment. In fact, it would go on to become the most popular two-seater ever, with sales of more than 1.1 million to date over four model generations. Praised for its pureness and reliability, the NA remains especially popular today. It’s a fixture at classic car rallies around Europe and at the core of a close-knit global MX-5 community represented by countless clubs and events dedicated to the car widely considered to deliver the most smiles per gallon. So it’s no accident that Mazda designed the current ND generation to emulate more than ever what MX-5 fans love most about the NA.

MX line-up: Unconventionally invigorating

Two more MX-badged models followed the MX-5 to Europe with the unveiling of the MX-3 and MX-6 at the 1991 Frankfurt Motor Show. Used for Mazda concept cars over the years, the MX label has always stood for things out-of-the-ordinary at Mazda, and these unconventional production coupés were certainly no exception. Differentiating itself from other mid-sized sports coupés in terms of premium equipment and technology, the MX-6 was available with a four-wheel steering option and a 24-valve V6. The smaller and more affordable MX-3, meanwhile, attracted greater numbers of buyers. The compact 2+2 featured class-leading handling and a low slung, high-revving 98 kW/133 PS six-cylinder downsized to 1.8-litres – at the time the world’s smallest production V6 – delivering a 0-100km/h sprint in around 8.5secs and a top speed of more than 200km/h. In coupé form, the MX badge lives on today in the MX-5 RF (retractable fastback) and the recently launched MX-30, a distinctive coupé-esque crossover SUV and Mazda’s first fully-electric vehicle.

Sporty cars are at the core of the Mazda DNA, as is the rotary engine, whose compactness and power-to-weight ratio made it ideal for performance and racing. In 1991, in the wake of its world-shocking victory with a rotary engine car at that year’s 24 Hours of Le Mans, Mazda launched the fastest, most powerful and most agile production RX-7 yet. Known as the “FD”, the third-generation RX-7 built on the reputation of its predecessors – the 2nd generation FC (1985-91) and 1st generation SA/FB RX-7s (1978-85) – with an upgraded twin-turbo engine, the FD had performance to put it in a league with much pricier rivals. Its timeless design continues to stand out today.

1991 second-generation RX-7
Third generation RX-7

Ageless simplicity, legendary reliability

To many, the appeal of classic cars comes from their simplicity of design and technology, and Mazda’s higher-volume mainstream models have a charm of their own.

Mazda 323F

Take the Mazda 323, legendary reliability and versatility made the 323 one of Europe’s most popular imports – setting a sales record in 1991 for a Japanese model in Germany. The compact was available in several body styles, including the 323F, a uniquely sporty yet family friendly five-door coupé with pop-up headlights (like the first generation MX-5), alongside 323 hatchback, sedan and wagon variants. Mazda even sold turbocharged AWD versions in Europe based on the brand’s successful rally cars, with locking differentials and output of up to 185 PS – sought-after collector’s items today.

Far simpler, but distinctive in its own way, the Mazda 121 launched in 1991 was a cute little subcompact sedan whose bubble-shaped roofline sheltered a deceptively roomy interior. Clever features included a sliding rear bench, operable from both the cabin and boot, and an optional power canvas roof retracting from front to back, back to front, or both ways simultaneously.

Mazda 121

From the Mazda MX-5 and RX-7 sports cars to the big selling Mazda 323 and the quirky 121, plus the MX-3 and MX-6 coupes, the 1991 Mazda range had plenty of choice. A range of cars that today are becoming classics from a classic year for Mazda.

1991 Mazda MX-5 Le Mans

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