Romford Mazda’s Dealer Principal, Amarjit Shokar, has been crowned Dealer Principal of the Year at the 2020 Motor Trader Awards. Virtually announced via the Motor Trader website, the recent win marks the fourth occasion the Romford Dealer Principal has picked up the converted title after collecting the same award in 2009, 2010 and 2015.
The Dealer Principal of the Year award recognises and rewards the key role played by a Dealer Principal in running a successful franchised dealership. Praised for his first-class customer service, proven sales success and excellent leadership qualities, the Motor Trader judging panel in particular highlighted Shokar’s attention to detail and personal approach with customers at the Romford dealership.
With a five-star Feefo rating as voted by real customers, Shokar and the team at the family-run dealership ensure to provide the very best customer experience and exceed expectations for those entering Romford Mazda; whether it’s personally calling customers with updates on their vehicle, building relationships with the local community or even ensuring customers are served hot drinks in china. The expert-judging panel for Motor Trader commented, “along with excellent service, those are niceties that keep customers coming back.”
Established back in 1992, Romford Mazda is the second longest serving Mazda dealer in Essex, and after the family acquired the business in 2007, the award-winning dealership has gone from strength to strength. With an enthusiastic team committed to delivering excellence, coupled with an open management-style, the respected family-run dealership has earned a reputation for delivering great customer service and experiences. Adding, “Amarjit’s philosophy for life generally is very much reflected in the way he runs the business, believing that no-one working there is more important than anyone else, himself and his brother included.”
Commenting on his latest recognition, Amarjit Shokar, said: “I’m completely blown away with the Dealer Principal of the Year Motor Trader award – it’s an amazing achievement for everyone at Romford Mazda. To receive this award for the fourth time in 11 years is wonderful and I couldn’t have achieved this without our incredibly hard-working team, great product range and a very loyal customer base.”
Adding, “This year has been pretty tough with the impact of Covid-19, but there are many people out there who want to buy a Mazda car, have it serviced and get it repaired, and that’s what we’re here for. I can’t thank the team enough for their continued support, enthusiasm and dedication over the last year, they have done a fantastic job in rolling up their sleeves and still providing our customers a first-class experience during this difficult time.”
For more information on Mazda’s award winning range, call Romford Mazda on 01708 735 735 or go to www.romfordmazda.co.uk
