Mazda Motor Corporation has announced plans to strengthen its global production and sales strategy by further developing the Auto Alliance Co., Ltd., Mazda’s manufacturing base in Thailand, into a major production hub for new compact SUVs.
At a press conference in Thailand, Mazda’s President and CEO, Masahiro Moro, said, “Mazda’s investment in the electrified compact SUV segment is a significant milestone and marks the beginning of a gradual transition to xEV production.”
With an additional investment of over 5 billion Thai baht (€142 million*), Mazda aims to make Thailand a key manufacturing hub for new compact SUVs.
“The vehicles produced will be high performance that meet international standards, both in terms of environmental friendliness and hybrid technology. This large-scale and comprehensive production investment will support domestic sales and exports to Japan and other countries, such as ASEAN countries, targeting a production of 100,000 units per year”, Mr. Moro said.
From 2025 to 2027, Mazda plans to introduce a total of five models: two battery EVs, one plug-in hybrid and two hybrids in Thailand where the transition to electrification is progressing. Mazda will expand its electrified product line to appeal to a wider range of customers.
To drive its global electrification strategy, Mazda has outlined a three-phase transition plan leading up to 2030. Over a year ago, the company established the Electrification Business Division (e-Mazda) to develop Mazda-exclusive electrified platforms and products.
Recently, Mazda unveiled the all-new Mazda6e, its latest fully electric model, at the Brussels Motor Show on January 10. The Mazda6e was developed through the collaboration with Changan Automobile Co., Ltd, Mazda’s 20-year partner in China, and will be available in Europe in the summer.
Additionally, the company announced plans to build a new plant in Japan dedicated to producing cylindrical lithium-ion batteries. These batteries will power Mazda’s first battery EV designed on a dedicated EV platform.
As it monitors market trends and evolving automobile demand, Mazda remains committed to advancing electrification through its Multi-Solution approach.
*Euro figures were calculated at €1 = ¥165 and for the full fiscal year at €1 = THB 35.5
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