Mazda responds to UK Government decision to not incentivise EV adoption.

The UK Government has confirmed it will not return to the incentives for private buyers that were the driving force behind the initial adoption of EVs, in response Mazda UK has reduced the price of the MX-30 to become the most affordable EV SUV in the market today.

“While it was disappointing to not see any incentives for private buyers of electric vehicles in the budget, we have taken pricing action on our BEV to make the MX-30 more accessible to customers” commented Jeremy Thomson, Managing Director, Mazda UK.

“As manufacturers we have to build and sell electric cars that people want to buy at a price that gives them confidence to adopt EV technology.  We have recently made price reduction changes to our MX-30 BEV to a starting price of £27,995 to make it the most affordable electric SUV on the market and on a par with many combustion-engine small family cars. With a £6,000 Mazda deposit contribution, the monthly cost is now just £199*.  That makes it one of the most affordable EVs available in the UK today”.

“We need to change the narrative around EVs, from range to usage and encourage home charging installation, better public charging infrastructure as well as government incentives that consider cost throughout the ownership cycle.”

“The Mazda MX-30 is the perfect EV when considering a purchase based on actual usage rather than ultimate range. A survey of our digital service records across 1.5 million Mazda cars in the UK highlights that the average daily mileage is just 26-miles, and we’ve found that customers who choose an EV as a second car or a shorter-range commuting car, find the Mazda MX-30 to be perfect, especially when combined with the convenience of a home charger”.

*Mazda MX-30 145ps Prime-Line Auto, OTR from £27,995.00. Model shown features optional Ceramic paint (£550.00). OTR price includes VAT, number plates, delivery, 12 months’ road fund licence, first registration fee, 3 year or 60,000 mile warranty and 3 years’ European roadside assistance. Test drives subject to applicant status and availability. Details correct at time of going to print. Not available in conjunction with any other offer unless specified.

*0% APR Representative only available on new retail orders of MX-30 BEV between 3rd April 2024 and 1st July 2024 and registered and financed through Mazda Financial Services by 30th September 2024 on a 48-month Mazda Personal Contract Purchase (PCP) plan with 0%-40% deposit.

**5.9% APR Representative and £6,000 Deposit Contribution only available on new retail orders of MX-30 REV between 3rd April 2024 and 1st July 2024 and registered and financed through Mazda Financial Services by 30th September 2024 on a 48-month Mazda Personal Contract Purchase (PCP) plan with 0%-35% deposit.

^Available on PCP. Subject to status to over 18s. Indemnities may be required. Terms apply. Mazda Financial Services.  £199 per month and 0% APR Representative*  and £6,000 Deposit Contribution* on Mazda Personal Contract Purchase (PCP) plan

Mazda Financial Services is a trading name of Toyota Financial Services (UK) PLC; registered office Great Burgh, Burgh Heath, Epsom, Surrey, KT18 5UZ. Authorised and regulated by the Financial Conduct Authority. Indemnities may be required. Finance subject to status to over 18s. Other finance offers are available but cannot be used in conjunction with this offer. Offer may be varied or withdrawn at any time. 8,000 miles per annum, excess miles over contracted allowance charged at 7p per mile. Vehicle ownership available at the end of agreement if all applicable payments are made. Mazda Dealers are independent of Mazda Financial Services. Participating Mazda Dealers. Affordable finance through Mazda Personal Contract Purchase (PCP). Terms and conditions apply.

Mazda Financial Services may pay the Mazda Dealer a commission for introducing you to them. Commission may be calculated based on either a fixed amount relating to the vehicle you are financing, a percentage of the amount you borrow, or a combination of both. Mazda Financial Services may also make other types of payment to the Mazda Dealer for introducing you to them. Any such amounts will not affect the amounts you pay to Mazda Financial Services under your finance agreement.”

~Free Solo 7Kw tethered home charger is available on Mazda MX-30 EV Retail orders placed between 03.04.24 and 01.07.24, registered by 30.09.24.  Excludes Mazda MX-30 R-EV.  T&C Apply.  Promotion covers standard installation of 1 X Solo 7Kw tethered home charger (RRP £1049) at no cost through our nominated installer Pod-Point, with alternative of a Solo 7Kw universal charger (RRP £999) also available. Additional charges for non-standard installation identified during the survey or at point of installation, as well as any customer requested options over the standard specified by Mazda, will be payable by the customer. Installation address must match that of the registered keeper and take place within 3 months of vehicle delivery. If you cancel your Mazda MX-30 EV order post installation of your home charger, you agree to immediately pay back the full cost of the home charger and standard installation directly to your Mazda Dealership where the orders was placed, at £1049 Solo 7Kw (tethered) / £999 Solo 7Kw (universal). Your dealership may withhold part of your vehicle deposit until this is done.