Nunns Mazda Grimsby helps The Canoe River Cleaner tidy up Lincolnshire river while travelling emissions-free

Nunns Mazda Grimsby has provided The Canoe River Cleaner with the all-electric Mazda MX-30 to use to help continue his eco efforts within the community.

James Elliott, also known as The Canoe River Cleaner, has been cleaning up the river Freshney for the last two years to improve the health of the waters. Equipped with a 16ft open-top Canadian style canoe, during his eco campaign James has faced everything from dumped bicycles, abandoned trolleys and fished out masses of plastic before it breaks down into microparticles and finds its way into the ocean.

With the help of Mazda’s first battery electric vehicle, James can continue to travel to and from the river all while travelling emissions free and in the comfort of the MX-30’s stylish and sustainable cabin. Aligning with James’s respect for environmental conservation, the Mazda MX-30 features high-quality sustainable materials including cork leftover from the production of bottle stoppers, materials made from recycled plastic bottles and fibres from recycled thread.

Commenting on the collaboration, Paul Scrivens, Sales Manager at Nunns Mazda Grimsby, said “Nunns Mazda is proud to be able to sponsor James. When I was asked about the possibility of supporting him, we had to be involved. The positive role James plays within our community is an inspiration, and the message couldn’t be more relevant.”

Adding, “As a family business born in this area, this community is our community – the community that has kept us going over the past 30-plus years. Any opportunity to make a positive difference within the local area couldn’t be passed up, and we hope that giving James the ability to get around emission-free is just the start of our collaboration. He might even get me out in a canoe!”

Commenting on the Mazda MX-30, James Elliott, The Canoe River Cleaner, said: “The Mazda MX-30 offers exactly what I need in a vehicle and reflects the manufacturer’s ethos when it comes to being at the forefront of environmentally friendly technology. A huge thank you to Nunns Mazda for extending their community spirit and allowing me to continue with my environmental work within the local area. I’m really excited to see how our relationship unfolds.”

Earlier this year the Grimsby dealership was crowned ‘Dealer of the Year’ in the national Mazda Dealer League 2022/2023. Having joined the Mazda UK network in 1992, Nunns Mazda Grimsby has built a reputation for delivering first-class customer service within the community which is continually reflected by outstanding customer satisfaction and Feefo ratings.

For more information on the collaboration with The Canoe River Cleaner or to learn more about the Mazda MX-30, visit Nunns Mazda Grimsby located on Altyre Way, call on 01472 200000 or visit

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