Mazda expands retail presence with new ‘studio’ style dealership in Dover

As dealerships across begin to welcome customers back into showrooms, Mazda has expanded its retail presence with the launch of a brand new studio location based in the heart of Dover. As the second studio offered in the UK, Perrys Mazda Dover Studio provides car buyers across East Kent with the full premium Mazda dealership experience but from a more intimate and convenient setting.

Following the lead of the first Mazda Studio in Colne, Lancashire, the new Dover Studio offers a modern retail environment located in the White Cliffs Business Park and provides customers easy access to the A2 dual-carriageway. On display customers can expect to see models from Mazda’s stylish and award-winning range including the 2021 Mazda3 and CX-30, which both benefit from Mazda’s upgraded e-Skyactiv X Spark Controlled Compression Ignition petrol engine.

Joining the seven existing Perrys Mazda sites across the UK, the Dover Studio will be supported by Perrys Mazda Canterbury. With customer convenience at the heart of the Studio, Perrys Mazda Dover Studio has committed to the recently introduced Mazda Your Way programme to offer a series of flexible and convenient services to put customers in full control of their purchasing experience; including remote consultations and product demonstrations, flexible test drives from home, contactless reservations and flexible vehicle deliveries.

Customer convenience continues into the aftersales environment, with the Studio benefitting from an on-site vehicle repair centre to help customers get safely back on the road. Available to book online, by email or live chat, customers can confidently contact Perrys Mazda Dover Studio to discuss their Mazda vehicle, MOT, warranty and servicing in greater detail, plus have the option to remotely book a video consultation with a dedicated Service Advisor.

Laura Brailey, Head of Retail Operations at Mazda UK, said: “I’m delighted we are able to launch our second Mazda Studio. A Mazda Studio is a potential future retail format we are piloting in order to provide a more convenient solution for our existing and future customers, which is already proving successful with our first-ever Colne Studio launched in Lancashire. The East Kent region is large, so to support our Canterbury dealership, we have identified Dover as a great location to ensure a Mazda retailer is located within easy reach for customers. Perrys Motor Sales is one of our biggest dealer partners and share a forward thinking and customer centric attitude, making them the ideal partner.”

Commenting on the new Perrys Mazda Dover Studio, Denise Millard, Executive Director at Perrys Motor Sales, added “We have enjoyed a long-standing and successful relationship with Mazda, and after launching the first-ever Studio in Colne, we’re excited to unveil the second Studio in Dover. Our continued investment in East Kent really underlines our long-term commitment to customers living in the area and we look forward to safely welcoming new customers to the Studio.”

With customer and staff safety at the highest priority, all Mazda dealerships will meet all government advice and guidelines on social distancing, with some additional measures in place that go above and beyond for customer and staff safety. On arrival to dealerships there will be hand sanitisers, social distancing markers and, where appropriate, a touch free environment to ensure a safe visit. All surfaces, keys and cars will be cleaned regularly to ensure customers are in a safe and sanitised environment during test drives and home deliveries.

For more information on Mazda’s award-winning range, current finance offers or to book a test drive, please contact Perrys Mazda Dover Studio on 01304 752 758 or visit

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