Mazda Carsharing is a success story from Mazda Germany. Since its launch in summer 2018 Mazda Carsharing has grown steadily turning Mazda into an important mobility provider in Germany. After only a few months in place, the initiative even won the Connected Car Award 2018 in the category “New Mobility”, elected among 23,000 readers of AUTO BILD and COMPUTER BILD.
In August 2018 Mazda Motors Germany (MMD) successfully launched Mazda Carsharing – a station-based mobility offer in cooperation with Flinkster, Germany’s biggest carsharing-network run by Deutsche Bahn. The fleet consists of 850 fully equipped vehicles of the entire Mazda model range available at 339 carsharing stations throughout Germany – some of them located at Mazda dealerships. This makes Mazda Carsharing one of the largest station-based carsharing providers in the country.
Strong cooperation partners like Lidl supermarket, among the biggest players in the German food retail market, add to the cleverly designed concept. At in total 164 Lidl stores throughout the country prospects can pick up their “personal Mazda shopping trolley” – a great way of reaching out to new clients!
“Our carsharing concept was not just
about improving urban mobility, but also providing a real mobility alternative
in more rural areas”, explains Stefan Kampa, Senior Manager Retail, Fleet and
Mobility at MMD. “Moreover, we see enormous potential for our local Mazda
dealerships which we are integrating into our concept as well.”
Mazda Carsharing is a fully digital business model allowing customers a smooth and relaxed experience. The only thing they need is a bluetooth-enabled smartphone, a credit card and a valid driver’s license. The registration, booking and billing all work effortlessly through the specially created Mazda Carsharing App or Flinkster App. The effort done by the MMD team definitely paid off! The number of app downloads is steadily increasing – more than 7,000 prospects have already installed the Mazda Carsharing App.