Mazda has teamed-up with Xbox, Microsoft’s premiere entertainment brand to produce the first-ever global live stream of a new vehicle introduction- all-new Mazda3.
Yesterday (Wednesday 26 June), Mazda’s vehicle reveal took place live from New York. The event was broadcast at 9:00 PM EDT globally (1:00 AM BST today, Thursday 27 June) on Xbox Live, a culmination of a multi-city reveal cadence that started in Melbourne, through St. Petersburg, Istanbul, London, and then on to New York City.
Mazda fans partcipated in the reveal virtually through social streaming plus, fans could join the conversation on Facebook, Twitter, Instagram and Google+ through the hash tag #GameChanger. Fans can obtain more information at www.MazdaUSA.com and http://marketplace.xbox.com/en-US/Product/Mazda-GameChanger-Registration-Gamer-Picture/4b54b507-ea1e-4c55-86ec-5e4386a507c8.