Romford Mazda scoops fifth “Dealer Principal of the Year” title at the 2021 Motor Trader Awards

Romford Mazda’s Dealer Principal, Amarjit Shokar, has been crowned Dealer Principal of the Year at the 2021 Motor Trader Awards. The recent win marks the fifth occasion the Romford Dealer Principal has picked up the coveted title after collecting the same award in 2009, 2010, 2015 and 2020.

The Dealer Principal of the Year award recognises and rewards the key role played by a Dealer Principal in running a successful franchised dealership. Having clearly made a lasting impression on Motor Trader Magazine, the Motor Trader Judging Panel commented “Amarjit Shokar won the Motor Trader Dealer Principal of the Year Award for his strong leadership, professionalism and innovation in delivering high standards of customer satisfaction”.

Awarded with a five-star Feefo rating as voted by real customers, Shokar and the team at the family-run dealership aim to provide the very best customer experience and exceed expectations for those entering Romford Mazda. As the second longest serving Mazda dealer in Essex, Shokar and the dealership have earned an outstanding reputation within the local community and industry.

Amarjit Shokar

Commenting on his latest recognition, Amarjit Shokar, said: “Wow – to receive the Dealer Principle of the Year Motor Trader Award for the fifth time in 12 years is an amazing achievement. I’m completely blown away with this latest award and I couldn’t have achieved this without the incredibly hard-working team at Romford Mazda, great product range and a very loyal customer base.”

Mazda Motors UK Ltd Managing Director, Jeremy Thomson, said: “Amarjit and his team have consistently delivered an outstanding service and representation for Mazda and our shared customers. His care and belief in the Brand shines through and he richly deserves this recognition for an amazing fifth year. To achieve this among nearly 5,000 franchised outlets in the UK is very special”.