Mazda targets company car drivers at Manchester Golf Show

Mazda is the “Official Vehicle Partner” of the Manchester Golf Show, taking place from 25-27 April, 2014 at EventCity, adjacent to the Trafford Centre. Mazda is showcasing its fuel-sipping, emission-friendly all-new Mazda3, Mazda6 and Mazda CX-5 models at the Golf Show – an unlikely sight at a Golf Show, but true to Mazda’s Defy Convention philosphy the British golfing audience corresponds well with Mazda’s corporate target audience.

Visitors to the Show will have the opportunity to closely examine the three best-selling company cars in the manufacturer’s range, which are all powered by Mazda’s multi award-winning breakthrough SKYACTIV technology, as they will be on display in the main show hall and at other locations around the venue.

Additionally, visitors will also have the opportunity to win a fleet favourite Mazda6 Saloon SKYACTIV-D Sport in a virtual hole-in-one competition being staged by the event’s organisers, The Golf Show Group.

Mazda Head of Fleet Steve Tomlinson said: “Many visitors to the Manchester Golf Show will be company car drivers, which is a  core audience for Mazda, especially with the all-new Mazda3, Mazda6 and Mazda CX-5.

“Last year’s London Golf Show proved highly successful for Mazda and provided an ideal platform to promote our new generation of vehicles, with their unique fuel-saving SKYACTIV technology.”

Mazda has seen core fleet sales increase  by 127 per cent in 2013/14 against a total fleet market up less than 10 per cent during that period, according to Society of Motor Manufacturers and Traders’ (SMMT) data.

Mazda is forecasting that core fleet sales will soar even further in 2014 with the  addition of the all-new Mazda3 to the range, which offers the same  Benefit In Kind,  P11D, environmental and fuel efficiency credentials as the established Mazda6 and Mazda CX-5.

All three models feature Mazda’s breakthrough SKYACTIV technology, which delivers fuel bill savings to businesses and tax savings to employers and company car drivers.

Tomlinson added: “Company car drivers are looking to save money and SKYACTIV technology in the all-new Mazda3, Mazda6 and Mazda CX-5 enables them to do just that. Maybe the cash savings they make in company car tax and reduced fuel bills will allow them to spend more money on golf equipment!”

The 36-strong all-new third-generation Mazda3 line-up of 21 Hatchback and 15 Fastback models start at £16,695 on-the-road with a choice of SE, SE Nav, SE-L, SE-L Nav and Sport Nav specifications and offer outstanding fuel economy of up to 72.4mpg and exceptionally low emissions from just 104g/km.

On-the-road prices for the Mazda6 range start at £19,595 with a choice of SE, SE-L and Sport trim levels and all are available with optional navigation. The Saloon returns up to an incredible 72.4mpg with CO2 emissions from only 104g/km delivering unmatched performance and economy from the available power.

Meanwhile, on-the-road prices for the Mazda CX-5 start at £21,595 with a choice of SE-L, SE-L Lux and Sport trim levels, all available with navigation, returning outstanding fuel economy up to 61.4mpg and emissions from just 119g/km.

The Manchester Golf Show is designed to provide a truly interactive experience for golfers of all ages with informed expert advice, free golf instruction, a massive indoor driving range, custom fitting, club testing, simulators and the very latest golf gadgets. The show is open 10am-5pm (25 and 26 April) and 10am-4pm (27 April).

Dominic McMullan, Sales and Marketing Manager at The Golf Show Group, said: “We’re delighted to be working with such a forward thinking and innovative brand as Mazda. Our agreement with Mazda demonstrates that The Manchester Golf Show is an environment where Mazda is confident of reaching its target audience.  If one of our visitors hits a hole-in-one they could walk away with the keys to a Mazda6, which I’m sure will generate significant interest in the brand.”