The all-new Mazda CX-5 will see the debut of a new colour in the Mazda palette – Navy Blue. Offering a refined, timeless shade developed through Mazda’s global design co-creation process, the new shade will expand the colour line-up available on Mazda’s best-selling SUV from launch.
Showcasing an evolved Kodo Design approach, the all-new Mazda CX-5 will be enhanced by the subtle yet confident Navy Blue colour that reinforces the CX-5’s refined character as a versatile SUV, crafted with a Japanese soul and designed to resonate emotionally with modern lifestyles.
When it arrives in the UK this spring, the all-new Mazda CX-5 will be offered with eight exterior colours including Navy Blue. While Mazda is often associated with red, blue has played a defining role in the brand’s history for decades: from the R360 Coupe to iconic models like the Familia and MX-5. With more than 150 blue shades in Mazda’s heritage, the new Navy Blue builds on Mazda’s legacy as a colour designed to feel timeless, emotional and globally appealing.
Commenting on the new colour, Jo Stenuit, Mazda’s European Design Director, said: “The all-new CX-5 evolves an instantly recognisable design with greater confidence and versatility. Navy Blue was chosen to naturally enhance its Kodo surfaces, it’s a colour that strengthens the design’s presence while feeling familiar, refined and easy to live with.”
Mazda’s new colour was developed through a collaborative co-creation process between Mazda’s regional design, development and production engineering teams. Advanced digital and model-based development methods were used to precisely translate the designers’ vision into a production-ready finish. “We follow a co-creation approach with our colleagues in Japan when developing new exterior colours. This means sharing proposals both digitally and physically, exchanging feedback from both sides and gradually narrowing down the most suitable shades for upcoming model years. This process guided the development of Navy Blue for the CX-5, and we are already applying the same approach for future colour generations”, explains Alena Gersonde, colour and material senior designer at Mazda’s European R&D Centre.
Adding, “the goal was to create a new standard blue to outperform Mazda’s popular Deep Crystal Blue, balancing multiple types of mica1 combining mica selected for brightness with mica optimised for colour development. The result is a high-resolution appearance with strong contrast, vivid and expressive in bright sunlight, yet deep and elegant under cloudy skies or night”.
The all-new Mazda CX-5 retains the iconic shape that has defined the model since its debut in 2012, while further advancing Mazda’s Kodo – Soul of Motion design language. Instantly recognisable, the latest generation gains a more confident presence, with the new Navy Blue emphasising its sculpted surfaces and refined proportions.
Developed under the design concept “Wearable Gear” the all-new CX-5 is designed to fit naturally into a wide range of lifestyles. Like functional, well-designed clothing, it balances style, comfort, and practicality equally in urban environments and more adventurous settings. This philosophy also guided the development of Navy Blue as a versatile and emotionally resonant colour choice.
The CX-5’s design evolution emphasises a grounded stance and visual stability, achieved through muscular wheel arches, a raised front and a wider track. New linear LED lighting graphics and bold MAZDA lettering at the rear create a stronger, more modern visual impact. Inside, the all-new Mazda CX-5 reflects the Japanese principle of Ma, creating a clean, spacious and functional cabin, ideal for family use and long journeys alike.
Editor’s Notes
[1] As types of paint using reflective materials, there are “metallic paint,” which mixes in metal flakes such as aluminium, and “mica paint,” which mixes in mica flakes.
